The challenge was to increase The Living Room’s online social audience and engage them through an unbelievable competition, with the aim of 50,000 active friends on Facebook.

The Creative? To produce a simple, yet attractive application on The Living Room Facebook page where people could enter the competition. Online submissions would need to enter a code that would appear on the show, so we could capture some more eyeballs on the Channel 10 broadcast, thus increasing viewership for the show itself and online and creating the cross platform engagement. WTFN and Channel 10 need to take some credit for preparing an amazing offering, which was our launching pad into reaching thousands of people globally with this campaign. In conjunction to the creation of the unique app, we strengthened its presence via utilising our seeding ability within our digital team. This meant that the app, competition, and the show were featured on similar sites within the same area of content in front of the right people online.

The result? The Living Room is currently at 56,728+ Likes on Facebook and the competition also had 80,000+ entries to date, exceeding all expectations.

To check out what The Living Room is up to click on http://www.livingroomtv.com.au. Tune in on Channel 10 every Friday night from 7:30pm.

The creative? Naked had envisioned a treasure hunt style game where a car was virtually hidden on Google maps. Users would guess its whereabouts in a hotter, colder type manner until it was found. Find it in the least amount of moves, and it was yours to win. Our task? Build it!

Working with Naked we thought it best to use a “Facebook Connect” mechanic whereby users would need to “log in” via Facebook to play, thereby notifying their friends organically of the game.

The backend car location worked with an algorithm that constantly moved the car around each time a new user started the game as to make the car more difficult to locate…and people were soon hooked! The users that guessed the location of the car in the least amount of guesses topped the leader board. Competitive streaks and the desire for a brand new Renault ran rife instantly!

Outspoken is one of the aces that we hold up our sleeves at Big Dog. It’s come in handy and been adaptable in a bunch of situations; the latest being the ritz and glitz of Melbourne’s Spring Racing Carnival. Our task was to reinforce the current brand campaign of the James Boags’ Fascinators at this year’s races.

The Creative? In comes Outspoken. We decided to use our digital product, Outspoken, to engage and drum up an online conversation with punters. This included the reskinning of Outspoken’s photo lab where guests were asked to wear fascinators provided by Boags before taking a photo to share online through social media. This device creates a live market research tool that was not only enjoyable to use but also resulted valuable to the brand with qualitative and quantitative data immediately collected via the Outspoken portal.

Guests were asked to login to their Facebook accounts before taking the photo, thus allowed us to collect data for James Boag’s to re-communicate to them at a later date.

The Result? Over four major days during the carnival, Outspoken was never unattended. People lined up four deep just to get their picture taken and to share their experience online. 1,343 photos were taken and uploaded through social media for all to enjoy. Over 3,000 consumers interacted with Outspoken during the four days.

DIY bubbles in your drink? In the comfort of your own home? Getting to work on products that genuinely excite us at Big Dog turns just another happy day in the kennel, to a GREAT day in the kennel! Big Dog Creative was hired by SodaStream to optimize, utilize and use the full scope of potential within the digital space. The challenge was to engage users through an interactive digital game to promote SodaStream’s brand that is based on their current ‘less bottles, more bubbles’ positioning.

The Creative? We came up with a game that can go viral through Facebook sharing, an incentive hook and addictive game play, thus increasing the number of Likes and active audience online for the brand. How did we do this? Users were prompted to like the fan page and then choose 10 friends to play the game with online.

Using the tag line of ‘Free the Bubbles’ the game was based around users releasing their friends from popping SodaStream bottles to earn points while trying to avoid losing points by popping bottles full of plastic generic bottles spreading the brand’s eco message of recycling.

Players were placed on a leader board and furthered their game experience by sharing with the friends they chose to play with. Of course people don’t just play for the fun of it – SodaStream also had a stack of iPods they wanted to reward people with so gave away 25 each week for 4 weeks.

The campaign has now finished, but you can download the mobile app onto your phone at the following link: http://www.freethebubbles.com.au/

The campaign results met and exceeded expectations, with 5000 Likes being the primary target:

• New Facebook Likes: 5259
• 17,919 total game plays
• 2,804 unique players
• 1,372 registrations to database

If you’d like to read the article B&T wrote about the campaign, click here.

Following up on the success of our Free Sh!t Men, we couldn’t wait for our next Channel [V] / Big Dog collaboration. We knew exactly what we wanted and what we had to do to achieve it. Our team of creative think-tanks and experienced Production specialists got together to create another gang-buster for Channel [V]. The show concept not only had to appeal to their youth demographic, but also engaged them through digital means.

Our Senior Creative Director, Josh Lefers, whipped out another brilliant bean from his coffee bag of love with a concept called “Josh and Steve’s 8 Ball”, which saw Josh and Steve travel the globe on the whim of a magic 8 Ball. It doesn’t stop there…the hook we hear you ask? Well, everything they did on their journey was completely left up to the decision of the 8 Ball. The 8 Ball itself was programmed by the viewing public on Channel [V], giving consumers the opportunity to actively interact with the fate of the show.

The boys visited Paris, Barcelona, New York, Vegas, Budapest, London, Bangkok and Tokyo on their way through a grueling yet hilarious adventure. They carved a path of laughter and destruction whilst rally driving in Silvertsone, brought the house down with their stand up performances in New York (well one of them did), held their end up of a human towers deal in Barcelona, got down and dirty on a porn shoot in Budapest, and shocked the viewing audience with the best Tokyo had to offer; The Tokyo Shock Boys.

To see what the boys are up to visit their Facebook page – www.facebook.com/joshandsteves

To view all episodes please click the links below:

Click here to view the video on YouTube.

Click here to view the video on YouTube.

Click here to view the video on YouTube.

Click here to view the video on YouTube.

Click here to view the video on YouTube.

Click here to view the video on YouTube.

Click here to view the video on YouTube.

Click here to view the video on YouTube.

Click here to view the video on YouTube.

When our Events Department sat down to discuss the theming for the evening, concepts were flying around all over the place; the devil’s lair, the 6 temptations and heaven and hell- but we managed to all agree on one; the 7 Deadly Sins. From start to finish, off premise trade was constantly being lured into doing something dangerous or sinful. As they approached the doors of the venue (The Spice Market in Melbourne’s CBD), trade were greeted by two beautiful angels who bid them farewell and wished them a good night in the depths of the unknown. Upon entering, thick fog smoke rose from floor to ceiling, forcing them to have to find their own way through to the bottom of the stairs where the sexy devils refreshed them with ice cold Devil’s Cut RTDs and converted them to the dark side.

While trade walked through the event they were even more tempted into activations, like ‘Cage Your Angel’ where they could, well, cage their angel and indulge in a warm chocolate fountain with marshmallows. You could also take a photo with two of the most delicious devils on a Deus motorbike making them the envy of all your friends or win a few bucks by having a punt on the craps table.

As the night went on, the cold Devil’s Cut RTDs and cocktails flowed, appetizing canapés were dished out (and most definitely consumed), the speeches went on and finally the devil in the cage was ready to be unleashed! The sexy devil came out like a bat out of hell with her amazing choreographed routine- jaws dropped, the crowd went silent and everyone was mesmerized. As she finished the crowd demanded more and our talented performer indulged them with a second routine.

As the night came to a close, guests collected free goodie bag from the Devil’s Lair, after having correctly answered two simple questions by our devilish host. Fortunately everyone, even the people who were 6 RTDs down (ok, maybe we helped them a little bit), got the answers correct. Was the event a success you ask? Well, we can safely say everyone left the event with a smile on their face, a bunch of free stuff, a full belly and a sweet hang over for the next day. So yes, the event was a success! Feedback from guests and the client was incredible with comments such as, “…best trade event ever” being thrown around.

Big Dog Creative was able to mark off another win in the creative and execution column. We well and truly discovered and brought out the devil inside.

Click here to view the video on YouTube.

It is that high standard of attention to detail, creative design and insightful client understanding that led Enlist to knock on our door. Enlist, a leading Australian novated lease company, requested a facelift. Their look needed to undertake a transformation and rebranding, which was in sync with the growth and success of their business. This fast growing company felt that their aesthetic and marketing collateral was outdated and didn’t represent their direction and philosophy. Our designers knew they could hit this one out of the park and got to work immediately.

The Big Dog studio wanted to represent what Enlist is fundamentally about in a visually engaging manner. Throughout client liaising and brainstorming sessions, three words kept popping up: Customer ? Enlist ? Lease Cars. The designers knew that the concept of three would need to be worked into the rebranding somehow…

How did this transform from an idea to reality? Our designers brought this concept to life by designing a triangular logo, clearly and professionally representing the integrated relationship. The triangle also reflects the links of a chain, highlighting Enlist’s main premise; listening to their clients in order to build relationships based on understanding and linking that to beneficial results.

When presented to Enlist their concise answer confirmed that we were on the money; “Love it. Great! We’re in…”. Short, sweet and simple.

Beam’s main request of Big Dog was to bring the creative of the Canadian Club TVC campaign to life and turn it into one hell of a party. Of course, we were happy to oblige, and once we actually saw the TVC our happiness turned to growling excitement! The creative of the TVC portrays two worlds existing side by side. One is the dirty and grimy Beer World, where unwashed and obnoxious beer fairies run rampant. Contrastingly, in the clean and pristine white alps of Canadian Club world everything is fresh and appealing. Ready, go… we set out to create real life Beer and Canadian Club world!

Once we found the perfect location, The Barkly Hotel, we could instantly see the event unfold before our eyes. The bottom level was scuffed up to resemble the grubby Beer World- complete with a stained bathtub, cockroaches, half eaten pizzas, old shoes and other stomach-churning hideousness! Beer fairies in unwashed, beer-stained singlets roamed the hall and greeted the stunned trade upon arrival. The lift to the main-room felt like stepping into a less than ideal bathroom, with custom-made basin and toilet elevator decals hugging the walls. Once the lift doors opened the transition into Canadian Club world was met with dropped jaws. People stepped into the Antarctic-lighted room, where soft white snow cascaded from the ceiling and glacier-like fog filled the room. Canadian club cocktails flowed and Canadian inspired canapés were served throughout the night. Trade enthusiastically participated with activations, such as a photo-booth and iPad games, which increased brand awareness in a fun and interactive manner. Trade shook the dance floor until the lights were flicked on and went home with kick arse branded headphones and slayer snow beanies so they could remember the stellar night.

Beam Global employees were receiving calls during the event from colleagues in Sydney asking, “what is this awesome party we’re seeing on Facebook?!”.  ‘Likes’ on the Canadian Club Facebook page increased by hundreds straight after the event. Branded photos of trade were tagged to continue to reinforce Canadian Club presence in the social media realm. The positive reaction to the event and CC-revival has seen Canadian Club on-tap already become available in venues across Australia. The success of the event was summed up by the client in one sentence; “this has exceeded all expectations”!

With 10,000+ Fans on Facebook, Masketta Falls’ already firm fan base was instrumental to their current YouTube fame. With over 1,200,000 views on their YouTube clip that creatively covers Justin Bieber & One Direction, the Masketta Fall boys are as primed as ever to launch themselves into popular culture. With the success of their recent video endeavors the boys came into the Big Dog office asking for a creative, entertainment and high production value music video for their new single ‘So Contagious’.

Big Dog worked with the boys over a few beers to come up with the following clip.

The result thus far? The video has 80,000+ views on YouTube since Mid April 2012, with over 800 users likes, and 100+ positive user comments.

Keep your eye out for these boys in the near future: facebook.com/maskettafall

Click here to view the video on YouTube.

After working closely and successfully on the breakthrough Worksafe Campaign, Big Dog were more than excited to jump into bed with Naked Communications once again. Of course, we didn’t literally jump into a bed… but we did dive right into this super exciting campaign.

After the success of the ‘Steal Banksy’ campaign, Naked Communications were hired again by the renowned Art Series Hotel Group. Operating in Melbourne, the Olsen, Cullen and Blackman Hotels make up this family. In order to drive bed sales, build brand equity, create general awareness and PR for the hotels- Naked created the Which Warhol’s Warhol campaign. This saw one of the world’s best “art forgers” paint nine fake Warhols. The nine fakes are being displayed throughout the three hotels, along with a real Warhol. Pretty amazing campaign if you ask us!

Big Dog Creative helped Naked Communications pull the trigger on this by developing an Application to be used in the hotels. The digital department devised an App that allows users and hotel guests to engage with the campaign and vote for which painting they think is real. The App brought the campaign to life and was the last piece of the jigsaw that turned a killer concept into a real-world activation. The App also acts as a means of data collection, building a strong database for the Art Series Hotel Group to use for future marketing purposes. Additionally, once users engage with the App, there is an option for them to share branded content through their social media channels. This not only reinforced positive relationships between the guest and their hotel experience, but also has massive public-facing qualities and exposes the campaign to as many people as possible. Who said you can’t have your cake and eat it too?! Ultimately, we guess eating your cake in this case, would be getting to hang an original Warhol on your living-room wall!

The campaign is currently still underway and the response so far? Unbelievable. People have been intrigued, charmed and challenged. Awareness is spreading at a pace you couldn’t catch! WATCH THIS SPACE!