DOSSING AROUND #1
|September 21, 2011 | PRODUCTION||Posted by|
Dossing Around # 1 (Doss Blockos Beer)
Create an ongoing low cost promotional vehicle for the edgy beer brand.
We took this brief and looked at the key features of this beer and literally suggested to buy a vehicle – a Bedford! It’s aligned with the underground, arts, squatting and generally making the best out of anything it can find. So we journeyed out and bargained for a Bedford van on the street and rolled it back into our warehouse. We snagged Australia’s best graffiti artist (Sofles), our own spray can magician (Conrad Bizjak), and Irk (artist of the Doss Blockos logo) and threw them into a space with a bunch of Ironlak cans. We ended up with something that even Xzibit would be proud to unveil.