|June 28, 2011 | EXPERIENTIAL||Posted by|
Experiential can involve consumers through touch and taste and it can also connect with unique experiences for consumers, giving them an eyeful of something they are not expecting. That’s exactly what they got last December as we paraded our flash mob dance crew to take over the streets of Melbourne in an attempt to promote Summadayze. Along with a full rebrand of the event, Future Entertainment rereleased Summadayze to a capacity crowd on January 1st 2011. One thing to remember – you are never far from a flash mob so always be prepared and keep a lycra costume handy!