|May 22, 2012 | PRODUCTION||Posted by|
What happens when your boss asks to call Dr. Jones and then later you get a call from Ken and Barbie to go party? Well, you assume that Aqua is coming to town of course! KRBDE (Kill Rockstar Big Dog Entertainment) – the lovechild of Kill Rockstar and Big Dog Entertainment – came to us for some help putting together a TVC for an upcoming tour they had just secured. As we guessed this was no ordinary tour it was a 90’s revival tour for Aqua – original band and all!
The aim for KRBDE was to spread awareness and generates ticket sales through a TVC. Big Dog’s production team wanted to target the die hard fans, reminding them of all the things that they remembered and loved about Aqua when they were growing up. The TVC was to pay homage to the style that Aqua represented but most importantly the songs that that still hold cult levels of appeal.
Our production team stepped up to the plate like a bunch of Sandlot Kids to meet the challenge head on. The TVC was to feature two of Aqua’s biggest hits ‘Doctor Jones’ and of course ‘Barbie Girl’! Bright lights, neon clothes, detailed costumes, and over-saturated visual elements were all included to ensure that the 90’s vibe was bang on target. The blue bubble text that Aqua used in their most popular album was featured in the TVC and the fact that the original band was going to be on tour was explicitly mentioned. Big Dog wanted to make sure that the die-hard fans knew that this tour was going to meet all of their expectations and more.
The ad was aired nationally on Channel 10 over four days. The communication spread awareness about the national tour and the new album release was mentioned. This made sure that the message received by people all over the country was consistent and drove them to action – and it did!
The results you ask? You judge for yourself. Aqua sold out nationally and as a result KRBDE were forced to arrange additional shows in Melbourne, Sydney and Fremantle. Channel 7 booked Aqua to perform on the ‘Sun Rise’ and ‘The Morning Show’. More importantly, the tour was touted as the spark that reignited a love affair with the 90’s pop. This has resulted in more tours from all your favourite bands, acts and performers – all being received remarkably well by the market. Think Hanson, SClub 7 and Backstreet Boys. Exciting times ahead- MMM Bop, yeah!