|July 9, 2012 | DESIGN||Posted by|
Nestled comfortably upstairs in the Big Dog kennel is a Studio team comprising of graphic designers, illustrators, painters, and everything and anything in between. Day in and day out these super talented individuals design, mock up and create cutting edge work. With prestigious Pentawards and countless editorials up their sleeves, this department of Big Dog Creative set a very high standard.
It is that high standard of attention to detail, creative design and insightful client understanding that led Enlist to knock on our door. Enlist, a leading Australian novated lease company, requested a facelift. Their look needed to undertake a transformation and rebranding, which was in sync with the growth and success of their business. This fast growing company felt that their aesthetic and marketing collateral was outdated and didn’t represent their direction and philosophy. Our designers knew they could hit this one out of the park and got to work immediately.
The Big Dog studio wanted to represent what Enlist is fundamentally about in a visually engaging manner. Throughout client liaising and brainstorming sessions, three words kept popping up: Customer ? Enlist ? Lease Cars. The designers knew that the concept of three would need to be worked into the rebranding somehow…
How did this transform from an idea to reality? Our designers brought this concept to life by designing a triangular logo, clearly and professionally representing the integrated relationship. The triangle also reflects the links of a chain, highlighting Enlist’s main premise; listening to their clients in order to build relationships based on understanding and linking that to beneficial results.
When presented to Enlist their concise answer confirmed that we were on the money; “Love it. Great! We’re in…”. Short, sweet and simple.