DEVIL’S CUT LAUNCH EVENT

Let’s play a game. I’m going to say the word DEVIL and you’re going to tell me what words come to mind…thinking, thinking ok now….Did Bourbon come to mind? Most of you reading this would say, “no, why the HELL (no pun intended) would bourbon come to mind!?’ Because Beam Global has created a delicious bourbon called the Devil’s Cut which is now available in RTDs! Yes, Beam Global has now launched the new Devil’s Cut and who did they ask to put the event on? None other than yours truly; Big Dog Creative! After smashing their Canadian Club trade event out of the park, Beam Global couldn’t help but come back to the kennel to see what brilliant ideas we had for their next event, The Devils Cut RTD Launch.

When our Events Department sat down to discuss the theming for the evening, concepts were flying around all over the place; the devil’s lair, the 6 temptations and heaven and hell- but we managed to all agree on one; the 7 Deadly Sins. From start to finish, off premise trade was constantly being lured into doing something dangerous or sinful. As they approached the doors of the venue (The Spice Market in Melbourne’s CBD), trade were greeted by two beautiful angels who bid them farewell and wished them a good night in the depths of the unknown. Upon entering, thick fog smoke rose from floor to ceiling, forcing them to have to find their own way through to the bottom of the stairs where the sexy devils refreshed them with ice cold Devil’s Cut RTDs and converted them to the dark side.

While trade walked through the event they were even more tempted into activations, like ‘Cage Your Angel’ where they could, well, cage their angel and indulge in a warm chocolate fountain with marshmallows. You could also take a photo with two of the most delicious devils on a Deus motorbike making them the envy of all your friends or win a few bucks by having a punt on the craps table.

As the night went on, the cold Devil’s Cut RTDs and cocktails flowed, appetizing canapés were dished out (and most definitely consumed), the speeches went on and finally the devil in the cage was ready to be unleashed! The sexy devil came out like a bat out of hell with her amazing choreographed routine- jaws dropped, the crowd went silent and everyone was mesmerized. As she finished the crowd demanded more and our talented performer indulged them with a second routine.

As the night came to a close, guests collected free goodie bag from the Devil’s Lair, after having correctly answered two simple questions by our devilish host. Fortunately everyone, even the people who were 6 RTDs down (ok, maybe we helped them a little bit), got the answers correct. Was the event a success you ask? Well, we can safely say everyone left the event with a smile on their face, a bunch of free stuff, a full belly and a sweet hang over for the next day. So yes, the event was a success! Feedback from guests and the client was incredible with comments such as, “…best trade event ever” being thrown around.

Big Dog Creative was able to mark off another win in the creative and execution column. We well and truly discovered and brought out the devil inside.