DOSS BLOCKOS

The identity needed to be strong, bold and take consumers on a voyage of discovery through the eyes of a New York squatter. The design centred on the idea of ‘ brown bagging’ (illegal public drinking from a brown paper bag) and a strong narrative structure centred on the New York squatting culture of the 1990s. The final design took inspiration from the street art of local artist Jak Rapmund.

Using this brand identity and design, we went on to develop a range of Point of Sale items along with the actual label and packaging of the beer itself.